Worldwide Presence
A strong global distribution network serving clients across 40+ countries, delivering trusted beauty solutions worldwide.
Since 1997
Proudly serving the beauty industry since 1997, built on decades of expertise, innovation, and trust.
40+ Brands
Home to over 40 international and premium brands, carefully selected to meet diverse beauty and wellness needs.
3000+ Products
Offering a portfolio of more than 3,000 products, covering professional, retail, and consumer beauty solutions.
A Trusted Beauty & Personal Care Partner Since 1997
Since 1997, Najafi has been dedicated to providing high-quality beauty and personal care products to customers and businesses alike.
With over 3,000 products from renowned international brands, we cater to every beauty need—whether you're an individual looking for self-care essentials or a business seeking reliable wholesale solutions. At Najafi, we believe beauty is for everyone, and we’re here to make it accessible, affordable, and effortless.
Our Journey Since 1997
Established by Mr. Hassan Najafi
The first branch, Najafi Trading, opens, laying the foundation for the business. A strong distribution network is quickly established.
Opening of Najafi Cosmetics branch
Najafi strengthens its position in the UAE’s wholesale market with the launch of its second branch, Najafi Cosmetics, marking a major milestone in the company’s growth.
Launching Private Brands
By working closely with resellers, we gain deep insights into market needs and develop our own branded products from concept to creation including Skin Doctor, Xtreme Collection, and Best Choice. These brands continue to evolve and remain an essential part of our ongoing success.
Expansion in the UAE
Artmiss Cosmetics L.L.C opens in the heart of Dubai’s market, rapidly establishing long-term partnerships and a strong customer base across the city.
Exclusive Brands
Building on years of growth and strong market positioning, Najafi secures exclusive
distribution rights for all brands in its portfolio.
New Showroom Opening
A new flagship showroom opens on Sheikh Zayed Road, Dubai, showcasing all professional and retail brands while offering training and education on beauty techniques and modern trends.
Launch of Professional Division
Leveraging decades of industry experience, Najafi expands into the professional beauty segment, serving salons and beauty experts. Dedicated outdoor sales teams, training facilities and brand educators drive its
continued success.
Advanced E-Commerce Operation
Najafi’s website is completely redesigned with dedicated portals for retail, wholesale, and professional clients, enhancing accessibility and tailored service for each customer segment.
Expansion to Oman, First International Branch
Najafi Cosmetics opens its first branch outside the UAE in Muscat, Oman, marking a major milestone in regional growth and bringing our products closer to an expanding GCC customer base.
Our Brands
